Pixelotto is the latest offering from brightspark Alex Tew who also brought us the Million Dollar Homepage. It was one of the most significant and successful exercises in viral marketing… Tew walked away with a million bucks. Not bad work.
Pixelotto has much the same feel and ethos but gives a lucky punter the chance of bagging a million dollars and a donation to charity. Doubtless Tew will turn a shilling too. One to watch.