The latest on the bandwagon is New Yorker Itzhak Schier aka ZiQui Million and the Million Word Site. It’s easy: you pay $8 (set to rise when he’s sold 700 words) for a word, any word you like in any language. You then ‘own’ this word on the website and use it to link to wherever you like or attach a message to the word.
Schier has high hopes for his baby according to a press release: “Al Gore may not have invented the Internet, but I just might be able to say that I invented it all over again!”
It seems unlikely. The bewildering layout, impenetrable jargon, the ‘distinctive’ shade of green and clunky functionality (I got so many errors trying to buy a word I gave up) don’t make this a site that immediately excites the viewer in the same way that the Million Dollar Homepage did. It’s also difficult to understand what’s in it for the buyer when their word is buried in a pile of hundreds of thousands: just one entry in a huge dictionary.
Three word verdict: unlikely to succeed.