I noticed that Google are promoting Checkout in their Adsense content and it’s in Search Results too. See the images below.
This is taken from my whimsical blog WhoTube.
I’m a Google Checkout sceptic but it’s difficult not to accept that it’s going to have a major disruptive effect on ecommerce. The sign up deal as it stands just now is compelling: no selling fees and bonuses for buyers. It’s exactly this sort of visibility that makes it a plausible contender despite Google’s lack of expertise and experience in the payments arena.
But sellers should exercise caution. The payments business is harder than it looks and PayPal is streets ahead in terms of fraud protections and safety controls.