Comments on: Google Up the Checkout Ante http://www.wilsondan.co.uk/2007/06/03/google-up-ante-with-checkout/ Digital consultant, eBay expert, writer & blogger. Wed, 08 Feb 2012 18:48:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Will http://www.wilsondan.co.uk/2007/06/03/google-up-ante-with-checkout/comment-page-1/#comment-1480 Will Wed, 13 Jun 2007 23:23:02 +0000 http://www.wilsondan.co.uk/2007/06/03/google-up-ante-with-checkout/#comment-1480 Google checkout is a really interesting one. I could write all night on this. However, I'll say one thing. To those who say "ah, the goog behemoth will motor all over paypal and drive massive checkout adoption", I say "Cool. Well in which case, given it's been around in the US for a year and there is minimal cost to implement, send me a link to an adwords results page showing all US merchants on adwords with the checkout logo next to their ad." It's very hard to find as adoption in US has been really poor. To be honest, I'm surprised. Given it must help CTR on your adwords and there are massive incentives for implementing and it's just a button on checkout so you can get those benefits for free, I don't understand why google US isn't littered with the new checkout logo. Maybe I'm just looking in the wrong place. I have lots of other thoughts on this issue, but I am rather waffling on now, so I'll shut up. :) Google checkout is a really interesting one. I could write all night on this. However, I’ll say one thing. To those who say “ah, the goog behemoth will motor all over paypal and drive massive checkout adoption”, I say “Cool. Well in which case, given it’s been around in the US for a year and there is minimal cost to implement, send me a link to an adwords results page showing all US merchants on adwords with the checkout logo next to their ad.” It’s very hard to find as adoption in US has been really poor.

To be honest, I’m surprised. Given it must help CTR on your adwords and there are massive incentives for implementing and it’s just a button on checkout so you can get those benefits for free, I don’t understand why google US isn’t littered with the new checkout logo. Maybe I’m just looking in the wrong place. I have lots of other thoughts on this issue, but I am rather waffling on now, so I’ll shut up.
:)

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