Once again, eBay University (9th June in London) proved to be an engaging and enjoyable day out. I led four sessions, sold a stack of books and learnt a lot. A day with eBay sellers is never wasted and I started early last Saturday: an eager eBayer spotted my eBay Uni shirt and started chatting to me on the bus before I even arrived.
The UK/US visibility issue was (IMHO) causing more concern than it warrants (2 bucks to the pound, nuff said) and there was also great interest about the benefits of adding video to listings, especially after one seller confessed his page views and sales had enjoyed a huge boost when he started including vids.
But most the fascinating discussion for me involved Feedback 2.0 (y’know, the yellow stars) and took place in the reasonably intimate ‘Strategy Review’ session. Here’s my digest of the views expressed:
– Less feedback is being left. Sellers perceive that less feedback is being left, probably because it’s more of a hassle to leave now that all the extra info is required.
– With the new system, there is a perception that the written comments being left are more brief. Buyers are instead giving their view using anonymised stars meaning sellers can’t benefit from glowing comments.
– What’s reasonable? The way in which ratings are described irk. For instance, the postage cost rating asks buyers to assess whether the postage costs were reasonable. A rating of ‘Reasonable’ is a four-star rating and not top marks. One seller complained: ‘If they don’t think the postage cost is reasonable, they could shop elsewhere.â€
– One-sided nature of the changes: From a seller’s perspective it feels unfair that buyers have the right to give much more information than sellers can give in return. In particular sellers would welcome the opportunity to note when a buyers was a late payer, or even a non-payer.
– It’s here to stay: It was widely accepted that despite the current implementation being a test, Feedback 2.0 was here to stay.