It turned into a bit of a farce in the end, but the 1968 campaign ‘I’m backing Britain‘ sprang to mind when I was sat having my my hair cut at the barber’s shop round the corner. Business is OK but people are scared, the barber opined. The man in the sandwich shop had said trade was very slow year-on-year but that the biggest problem was the media talking the economy down. Will Wynne of Arenaflowers.com said much the same on Facebook: Willy Wynne would appreciate it if the news broadcasters would stop doing their best to terrify consumers.
With the current downtown, it strikes me that whilst the patriotic edge isn’t quite what we’re after but there is definitely something to be said for consumers making an effort to support small and local businesses. Small firms are, after all, the life-blood of the British economy and critical to the employment numbers.
So here’s what I’m thinking:
– I have a selection of small businesses around me (pub, sandwich shop, barbers, launderette, convenience store, newsagents, offie and video and DVD hire). I actually use most of them already and would be lost without them: so will continue to use them.
– In the run up to Christmas, try and avoid the bigger retailers (read chains and multi-nationals) and opt for small firms where possible. Not just locally, but using the web too.
What do you reckon?