Posts Tagged ‘eBay & ecommerce’

Dan Wilson Book Signing @Waterstone’s in Brighton 17/10/2013, 19:30

Tuesday, October 15th, 2013

ebay 19 aw

If you’re free on Thursday evening this week and find yourself in the Brighton area, it would be lovely to see you at a book signing, talk and Q&A event I’m doing associated with the launch of my new book Make Serious Money on eBay UK, Amazon and Beyond.

Waterstones in Brighton is on North Street right by the Clock Tower. The event is on 17th October from 19:30 until 21:00 in the branch. To reserve a free place you call the branch and there are full details here. I’m sure there will be a glass of wine or the like on the night too.

Earlier in the year, I spent a chunk of time updating the book to bring it up to date. It’s now a useful guide for several key groups of online sellers and traders.

If you just want to get a hobby business going and sell a few bits every month, it’s the ideal starting point exploring the basics of eBay selling. If you want to do more than that then it’s also ideal for helping you start a small enterprise with advice on business practicalities too.

If you run an existing business or enterprise, then there’s plenty here for you too. eBay and Amazon can be vital additional sales channels for all sorts of businesses and it’s easy to plug into them.

And if you’re ambitious, and want to develop a multi-channel business, then my book will be vital. Nearly half the book is about Amazon, starting your own website and also other marketplaces. I look at third party services to streamline your business too. All my advice is practical, tried and tested information and not a load of old bullshit.

And best of all, there’s a stack of stories, anecdotes and case studies to liven the book up.

So, hopefully I might see you on Thursday!

Brightoniana: Is this Brighton?

Friday, June 28th, 2013

I have a modest but growing collection of Brighton and Hove ephemera that includes documents, postcards and now a stereo card. It was an inexpensive purchase on eBay and I must confess to being slightly unsure it is Brighton at all. What do you reckon?

brighton(Click to embiggen.)

Some facts. There are no marks on the card itself that would indicate location. The seller says that he got it in a batch of Brighton cards and thus listed it as such. In terms of date, it can’t be before 1850 and is likely from the 1860s or 1870s which saw the peak of stereo card popularity.

As for the image itself. I thought at first that the chalk cliffs heading off could be the seafront looking east before it was developed and the cliffs covered and Madeira Drive laid out. But post 1850 would be a bit late for that, I think. There would be building up there by then. And doesn’t the geography look just a little too steep? Another thought is that it could be Rottingdean?

Anyhow, have a gander and give me your thoughts.

5 Tips for London 2012 Olympic Torch Sellers on eBay

Monday, May 21st, 2012

If I had a London 2012 Olympic Torch* from the relay, I’d sell it on eBay. I reckon it’s fair game for several reasons.

Firstly, that Olympic Torch is yours to sell. Relay runners have already bought it from the Olympic organisers for £199. It’s a not a gift (unless you ran for health drink sponsor Coca-Cola). It evidently already has a monetary value because they sold it to you. It just may be the case that they valued it too low.

Secondly, the Olympic Games have a commercial aspect. Sponsors are protecting their investments (you can pay for your Olympic Torch with Visa but not by Mastercard, apparently, because Visa are a sponsor), so why shouldn’t relay runners cash in too?

Lastly, these are hard times. Plenty of people need a bit of extra cash. There’s nothing wrong with turning a shilling. After all, we live in a country where soldiers sell their Diamond Jubilee medals on eBay.

I’m just worried that some of the hopefuls who have already listed their torches on eBay aren’t going to realise the best price they can. I know a thing or two about eBay. Here are my tips:

Snaps, words and vids work well on eBay: Don’t rely on stock photos or hasty descriptions. Tell the story of the Olympic Torch you are selling. Describe it well. Where in the relay is it from? Use original snaps you have taken and maybe consider a video of it too. If you want people to shell out big bucks, give them info.

Fend off phoney bidders: There are plenty of jealous, condemning and critical people who think you shouldn’t be selling your Olympic Torch. Protect yourself. On eBay you can Cancel Bids, set up Bidder Requirements and require Immediate Payment via PayPal from buyers. Use the tools to stop the spoilers ruining your eBay sale.

Free P&P works: If you want to sell your Olympic Torch for thousands, get top billing in eBay search by offering Free P&P. If you expect a buyer to shell out thousands of quid for the torch, it’s a bit naff to expect them to also pony up a tenner for carriage.

Charity sales: If you are selling your Olympic Torch for charity, use eBay for Charity or expect to be pilloried for profiteering at the expense of a good cause.

Get in early (or hang on): There will be 8000 Olympic Torches out there and 8000 runners. To get the best prices, get selling now. Or wait. You may find that in years to come that the prices rise.

And another thing. Just face off the criticism. It is your item to sell. Lord Coe, Boris Johnson and David Beckham may all have big ideas about the Olympics and what they represent. But none of them is short of a few jam butties.

 

Dan Wilson is the bestselling author of Make Serious Money on eBay UK (a guide to building a business on eBay). He is also a freelance writer, digital consultant and internet marketer. A former eBay staffer from 1999 – 2006, he was part of the team that founded eBay.co.uk.

* Somewhat unlikely. I’d wheeze and gasp myself through a 300m run but still look like a fat idiot in a white shellsuit.

Download Tamebay eBay & Ecommerce Tools & Services Guide 2012

Friday, February 10th, 2012

In recent months, since Sue Bailey died, I’ve been doing and more and more with Britain’s foremost eBay and ecommerce news site and blog Tamebay.com. It’s been good fun and long may it last. You can see some of the stuff I’ve been writing here.

So, I want to plug a useful resource we’ve put together to help eBay sellers and ecommerce SMEs in Britian and abroad. The 2012 Tamebay eBay & Ecommerce Tools & Services Guide is quite simply the biggest and most comprehensive guide to all the various apps, software solutions and services out there that can help any ecommerce enterprise streamline their operations.

So, whatever that niggle you’re facing, you’ll likely find the answer within. It’s well worth downloading and is absolutely free. What’s not to like?

Royal Jelly Mould with Princess Elizabeth and Margaret Rose

Tuesday, August 23rd, 2011

I picked up a thing the other day in a charity shop and I can’t really find anything about it online. So I throw it over to you. Do you know anything about this glass jelly mould with the images of Princess Elizabeth and Princess Margaret Rose on it?

I intend to sell it on eBay, so I asked that veritable fount of knowledge on glassware and curios, Lynne Clark aka Josordoni on eBay.

We came up with a working theory. It’s likely contemporary with the young princesses featured on the jelly mould. We think that dates it during the second half of the 1930s. It’s unlikely that such a frivolous item would have been produced in the austerity of war. Lynne came up with an occasion when such a thing might have been used: King George VI’s coronation on 12th May 1937.

It’s not hard to imagine street parties in 1937 replete with such jellies. Educated guesses, for sure, but still speculation. Does anyone have any better ideas? Calling all Royal Memorabilia and Kitchenalia specialists!

The pictures in this post will give you an idea. I’ll do better ones when I list it on eBay. By the way, I’m not listing it on eBay til September. The August bank holiday weekend is the nadir of eBay’s year trafficwise. I want eyeballs!

What Anders Breivik bought on eBay

Sunday, July 31st, 2011

Click on the image above to embiggen

Take a look for yourself. This is what Anders Behring Breivik bought on eBay, apparently.

The Telegraph is reporting that Norwegian terrorist and confessed murderer Anders Breivik bought some of his equipment and supplies on eBay.

They say he used the now suspended eBay ID andrewbrei. At least one seller will now be regretting that he called Breivik as “a nice fellow to deal with.”

A quick look at this buying record does suggest that Anders Breivik was planning his attacks, months and months in advance.

What was he buying? See for yourself on the left. Some sulpher, plastic tubing, protective clothing, something that looks like a telescopic sight.

 The Telegraph says: “MI5 is thought to monitor eBay and other internet sites for individuals buying chemicals which can be used for terrorism.”

I have no doubt. The Police certainly look at eBay for stolen goods. HMRC definitely keep an eye on the site. I would be very surprised if the security services don’t do the same. eBay is very open.

My advice to anyone who wants to use eBay for any nefarious purpose? Think a bit. If you want to go under the radar, go to small offline retailers and use cash. And don’t use your real name.

For a full screengrab of what Anders Breivik bought, with seller’s IDs, that’s here.

Anders Breivik’s eBay feedback page uncropped, that’s here.

Prices: Cash Converters vs eBay

Tuesday, March 8th, 2011

The News of The Screws is now behind a paywall, so please excuse the slightly crap snap.

It proves something we’ve know for a while, that eBay is a better way of liquidating your belongings than Cash Converters or the like. The results are stark.

Selling unwanted Christmas presents on eBay

Monday, January 10th, 2011

Wrap a ribbon 'round it!You know what it’s like. There’s usually a gift under the tree for you that you don’t really want. The thought was a good one but it didn’t hit the spot. Now it’s gathering dust somewhere.

Here’s an idea. Why not just flog that little something on eBay? Transform that present into cash and everyone’s happy. Your kind friend or relative need ever be any the wiser.

I’m serious. If you have something that other people want, the chances are that you can get something close to a retail price for it if it’s in tip-top condition and you make a good job of listing it. In January, everyone needs a few extra quid, so it’s worth a go.

How do you make it work?

Brand new and boxed: Make sure that your gift is in pristine nick. Unopened, in box, with the packaging. That way, you can sell it as new and eBay buyers love the new stuff. If you’ve meddled and opened it up, you’re stuffed.

Create a sexy listing: Sell the swag with great pictures and a brilliant descriptions. Give your buyers all the information they need to snaffle it. Don’t be shy: if it’s good stuff, tell everyone on eBay how good it is. There are no prizes for shyness.

Get the postage right: How much is it going to send the item to a buyer? Get tooled up with facts and then make sure you’re not overcharging. For bigger items, consider a courier. They’ll collect and you can end even send big and heavy thing for as little as a fiver. Use the the Parcel Checker to ocmpare prices.

Do it auction: Take a risk and start your swag off for 99p in an eBay auction. Everyone loves auctions because people get carried away. Awaken the competitive spirit and start it off low. Don’t worry. Bidding only gets going in the closing minutes in an eBay auction, so hold your nerve til the last minute. Chances are you’ll cash in.

Creative Commons License photo credit: R Stanek

Have you checked out eBay’s Online Business Forum?

Wednesday, January 5th, 2011

eBay established something called the Online Business Forum last year. I’m the Editor. I take a fee from eBay but I’m a totally independent curator and moderator of a really exciting new space. I’m not sure I ever thought I’d ever work for eBay again but this was a fun way to get involved and, a few months down the line already, I think it’s doing well.

The Online Business Forum (OBF) is based on professional network LinkedIN.com. The choice to base it off-eBay is deliberate. It’s a neutral site where all ecommerce can be the topic. We’re already talking Amazon, social media, SEO, accounting, best practice as well as eBay trading. I’m determined that we don’t get bogged in the usual grind of negative feedback and an individual dodgy buyer. Moaning gets tedious. Anti-eBay whingers rehearsing their same old riffs aren’t welcome.*

My aim as editor is a really simple one: let’s create a useful online space where clever and ambitious eBay and ecommerce pioneers can discuss the new trends and share ideas. I’m unequivocal. Let’s make sure our horizons are broad. Eyes wide open and all good ideas (big and small) are welcome. I don’t want a microscopic concentration on boring problems but rather aspirational perspectives on what is the most exciting frontier of retail: ecommerce.

How do you profit from Amazon? Why not set up an independent ecommerce shop? What can Google offer you? Why shouldn’t you double turnover in 2011? What are your great eBay tips? That sounds to me like the sort of stuff serious businesspeople want to talk about.

Does that sound like you? Everyone who wants to turn a shilling by selling online will find the OBF useful. Come and join us. It’s all going on.

*That’s all important, of course, but you can chat and rant about that all over the web. I want the OBF to have a much more optimistic and ambitious focus. If you have an old eBay grudge you want to bloviate about endlessly, go elsewhere. We’re interested in ideas.

eBay and the VAT hike: tips for sellers

Tuesday, January 4th, 2011

The latest from eBay’s Online Business Index. A survey of more than 600 VAT-registered business selling online, shows that nearly a quarter (24%) of online businesses will absorb the whole cost of the VAT hike to avoid stunting consumer demand, a further 39% will avoid passing on the whole cost. Only a quarter (23%) intend to pass on the full cost of the rise to their online customers.

As these figures show, there is little doubt that the coalition’s policy to increase VAT is going to hurt small business trading online. More than that, I suspect that the impact will be greater than this survey shows. VAT registered businesses (who were the ones surveyed) can claim VAT back but many small businesses (who might not be turning £70k), who aren’t VAT registered don’t have that opportunity. In my anecdotal experience, most smaller online sellers will be absorbing the whole 2.5% increase. And don’t forget too that they’ll be paying it to when they buy goods and services as well. A double whammy.

The result is going to be a hit on profits for small businesses that are already lean and operating on small margins. eBay sellers know that online buyers are price conscious bargain hunters so they will be reluctant to raise prices. They are also, often, already offering Free P&P to entice buyers in. These small firms, which are the lifeblood of eBay and vital to our recovering economy, will also be hurt if consumer demand also falters over the course of the year.

What can eBay sellers do?

Talk to your accountant: Make sure that your business is as tax efficient as possible and taking advantage of all the various schemes available. It might be time to reconsider registering for VAT or using one of the flat rate schemes.

Monitor the impact closely: The government has indicated that this change will be permanent, so there is no reason to rush into anything this week. Keep an eye on sales and conversion and see what the effects are. It might be hard to discern, but eye the numbers like a hawk. Experiment a bit too. You may be able to edge prices up a little, so test the waters. Audit your listings: it’s a good opportunity to make sure that they are as good as possible.

Examine your competitors: You know who you’re competing with, so keep an eye on them too and see what they’re doing.  If you’re nimble you may well be able to outwit them and find a competitive advantage.

Change tack, if needs be: Just because you’ve decided to decided to absorb the VAT increase now, doesn’t mean that you can’t change your mind later. Keep your options open and prepare to make changes if your business is suffering.

For more chat and eBay expertise, join the Online Business Forum on LinkedIN.

On eBay’s 15th birthday: 15 reminiscences.

Sunday, October 3rd, 2010

eBay celebrated its 15th birthday a few weeks back. Here are 15 memories of my time at eBay. Happy 15th Birthday!

  • The first pay cheque I ever got from eBay was from the head of eBay Europe’s joint account with his wife. eBay itself didn’t even have it’s own bank account. In the first month that eBay operated in the UK (July/August 1999), pretty much all the advertising was paid for on the Customer Support manager’s own credit card. She was worried her husband would have a go if he found out.
  • The first eBay UK office was a plush rented office suite affair in Marble Arch Tower. The second was above a furniture shop in Fulham. The day we moved in there, we didn’t have internet access or desks. We knocked off early.
  • In my first few weeks of working for eBay in 1999 I went to a collectors’ fair where an earnest dealer told me that “buying and selling over the internet will never catch on in a million years.” At the time, I thought he may well be right.
  • We really did think QXL was a threat in the early days. It seems laughable now but they had ads on the tube and everything. By Christmas 1999, 5 months after trading in Sterling was launched on eBay (and it was free to list then), we had 20,000 listings and we were well pleased with that.
  • I met Pierre Omidyar several times. But the first was a slightly farcical moment because I didn’t know who he was. He was perched on my desk and we jabbered away about stamps and coins for a few minutes before I asked “So, do you work in San Jose?” He was polite and said he did. I was later mortified when I learnt he was the billionaire founder of eBay.
  • It’s true. When Buy it Now was under discussion in 2001 the name “instant gratification” was considered.
  • I loved spending so many happy hours on the eBay discussion boards writing as my alter ego, Henry Nutford. I love that plenty of people still think Henry is a real person. And in a funny way he is.
  • Writing the first edition of my eBay book in 6 weeks whilst working full time too. I know it’s hardly Tolstoy, but I don’t think I’ve matched that work rate since.
  • That Christmas Treasure Hunt… all the elves and all manner of laughs. You really had to be there to understand it. Crazy. Exhausting. Amazing. A failure.
  • I discussed negative feedback with TV magician and eBay seller Paul Daniels whilst having a pee at a neighbouring urinal at an eBay University in Bristol. It didn’t really seem right. Not a lot. But he started it.
  • Coming second in the eBay International talent contest in San Jose with a rousing rendition of Monster Mash with eBay UK MD Douglas McCallum, and others, singing backing vocals. $7 prize money was presented by Bill Cobb.
  • During an interview on Irish national radio and being asked the question: “So eBay is an internet auction site Dan, and some of our listeners will want to know this. What exactly is the internet?”
  • I did the sixty second interview in the Metro once. Heavens, I was dull.
  • Many, many hours supping Young’s ale in White Cross in Richmond. How I miss thee.
  • I believe I am the only person on the planet who has seen both Weird Al Yankovic and Chumbawamba play their eBay songs live.

eBay Notes: June 2009

Tuesday, June 23rd, 2009

ebay logo
Every now and again I get asked to comment on eBay and ecommerce. A request a few weeks ago, resulted in a quote in The Independent. But as ever, I submitted much more than was used. So here is the Q and A in full:

Has it become easier or harder to make money on eBay now it has become so popular?
eBay has killed auctions. Businesses that want to get started on eBay need to concentrate on fixed price (Buy it Now) sales from day one. eBay is also increasingly favouring big businesses and even high street names: originally the home of small businesses online, eBay is making it harder for SMEs to find an ecommerce toehold as it pursues profits. The way that eBay is charging business sellers favours those with higher turnovers and the new way items are displayed in search results benefits sellers with a longer track record. It can take months for new eBay sellers to compete effectively these days on what was once a level-playing field.

Budding eBay sellers should also know that eBay is losing its share of ecommerce. Don’t put all your eggs in one basket. Yes, eBay continues to deliver sales and customers but also think about Amazon which is growing more quickly.

What are the golden rules for people looking to set up an online business?
Measure everything. Understand what’s working and what’s not. Examine your sales and web traffic so you appreciate where to direct your efforts. What’s selling best with the best margins? Too many newbies waste time on unprofitable lines.

Be organised. Keep records, track stock efficiently, despatch quickly. Chaos is time consuming and time is money. So try and be ruthlessly ordered in everything you do.

Be professional. Your business might be online and operating from home But don’t let the fact you’re in working from the spare room in your pyjamas dent your professionalism. Your customers deserve the best regardless.

What are the most common mistakes they make?
Lot’s of fledgling sellers forget costs, margins and profits and concentrate on turnover. It’s easy to look at your sales total and be satisfied but once costs are taken into account (and that includes tax) the profits can be small or even non-existant. Also, factor your own time into your costs. It’s the most valuable commodity you have.

Any trends/other comments that might be relevant?
Plan long term from the start. eBay is just one opportunity but selling online is best done using multiple channels. Opening a webshop of your own, using Amazon and other outlets, as well as Google to advertise, are all well trodden paths to ecommerce success. Even in the recession, online retailing continues to grow so there is a huge opportunity for anyone who wants to have a go.

One of the most attractive aspects of starting a home ecommerce business is that you don’t need massive funds to get started. At a time where banks are reluctant to lend, you only need a few hundred pounds to get started.

Ada Lovelace Day: Meg Whitman

Tuesday, March 24th, 2009

Meg Whitman for Governor of CaliforniaMeg Whitman was the CEO and President of eBay from 1998 to 2008 and is now pursuing a bid for the Governorship of California. She led one of the biggest technology-based companies in the world, taking it from start-up to global dominance. In many ways she was the most powerful woman in Silicon Valley and she was named by Forbes as the fifth most powerful woman in the world in 2005. Ada Lovelace Day encourages bloggers to write about women involved in technology and whilst Meg is clearly closely associated with technology, it would be hard to characterise her as a technologist. This has been both a strength and a weakness.

When Meg joined eBay, she confessed she had no online experience. Her past experience at the likes of P&G, Bain, Stride Rite and Disney focussed on marketing and branding. Pierre Omidyar and Jeff Skoll, the founders of eBay, were unperturbed about this believing that the tech could be taught. Her personality and values were much more important. She was ‘very eBay’: humble, clever, uninterested by the trappings of business power. She was also passionate about the transformational nature of the net and the potential for disruption.

And that’s why Meg deserves to be among the Ada Lovelace Day pantheon. Not because she had power, is a billionaire, a former-CEO, a leader or politician. But because she understood, innately, that technology could be a means to an end and a way of promoting opportunity. In the numerous times over the years that I saw Meg in action at close quarters, she was constantly excited and evangelical about what eBay could do for people. Whether it was harnessing online trading to breathe new life into an old business or a channel for entrepreneurship, Meg’s mantra was that technology could change lives and even change the world. And I think that her optimism and enthusiasm permeated eBay’s culture and encouraged a lot of people to ‘have a go’ when otherwise they might not have been brave enough.

As a figurehead for eBay, her workaday approach was striking. In low key shirt and ‘khaki pants’ she was surprisingly informal and whilst she certainly wasn’t consensual, she was unabashedly consultative. She was always impressive at eBay Live! (eBay’s annual conference for members). Whilst I suspect that by nature she is slightly more cold, reserved, aristocratic than her performance betrayed but she had an instinctive understanding that eBay’s community wouldn’t be impressed by a queen. They responded to her because she seemed like them and they respected her approachability

I often think that one of the great failings of technology folk is a mistrust of the mass market and a general distaste for things that get big and popular. There is a knee-jerk reaction that when the grockles outnumber the geeks that a service or site is somehow sullied.

Meg the marketer understood the mass market and could plug eBay into it. eBay was a catalyst that spurred countless millions to become more proficient and advanced computer users. By selling the economic benefits she gave people a reason to embrace technology. I’ve personally met hundreds of people who profess that eBay was a real incentive to take on the net. I’ll never forget 83 year old Joan who went out and bought a computer, learnt how to use it from scratch and went on to make thousands of pounds selling collectables. By her own admission, it gave her a new lease of life.

It is also interesting to me that Meg being a woman was almost entirely irrelevant to her role as eBay CEO. It seemed to be only of note to the press, who made a big deal of it. More certainly, than Meg ever made of it, I’d venture. And that’s one of the more bewildering aspects of Meg’s political campaign. She’s being feminised, softened… and I can’t see that it’s necessary. But then politics, isn’t business or technology.

If Meg Whitman runs California like eBay…

Tuesday, February 10th, 2009

Meg Whitman for Governor of CaliforniaMeg Whitman announced today that she’s seeking the Republican nomination in the 2010 California Gubernatorial election. A political ingénue, it’s the first time she has sought public office but she has a distinguished business career behind her. Most notably as eBay CEO for the decade that saw it become one of the most successful internet companies in the world.

What can we learn about how Meg will govern California (if she wins) from her tenure at eBay? Here are some pointers and predictions:

The Campaign Slogan?
Meg’s a marketer. So why not reuse some of eBay’s successful marketing campaigns in the race for Governor? Get those Whitdorphins! Vote Victoriously! Whitman for California: The Power of all of Us!

CalifornIPO
Why listen to pundits and those pesky voters when the market can decide? Meg will go public and float California on the Nasdaq as soon as she can after election. She’ll get 6.6% of the state. It’s only fair. That’s what she got at eBay. Keeping California’s stock high will mean quarterly targets and reporting to Wall Street. Making sure every quarter is a success will mean that long-term investment and infrastructure plans and schemes certainly won’t be forgotten. If things don’t work out, expect speculation that California will be bought by Microsoft or possibly even merge with YAHOO!.

A ‘Growth through Acquisition’ strategy
Meg’s eBay loved writing cheques and buying companies: PayPal, Skype, Alando.de, Rent.com, Shopping.com, StumbleUpon. Can she make this work as Governor? Acquiring Nevada is clearly a ‘no brainer’. And when Oregon is bought up in a cash and stock deal as an ‘obvious strategic and cultural fit’, California Inc. will enjoy the Power of Three. The acquisition of New Hampshire will be judged a mistake when analysts claim California overpaid for a state that cannot be integrated with the core platform and doesn’t enjoy ‘obvious synergies’ with other properties in the portfolio. New Hampshire will then be sold to Google at a loss.

Guns, alcohol, tobacco: banned.
The sale of all guns, tobacco and alcohol (unless sold in collectable bottles) will be banned. PR risk.

All State Employees will be Paid with PayPal
PayPal is the fast, safe and easy way to pay. So all state officials and staff will be paid via PayPal minus fees of 2.9% and $0.30.

Bring on the MBAs
Meg loves MBAs and MBAs love Meg. She isn’t sentimental about loyal staff with distinguished service. Why get someone with genuine expertise and experience to do a job, when you can hire a Stanford or Harvard MBA in khaki pants and a buttoned-down blue shirt from the GAP to review and strategise about the very same job for three times the salary? Welcome to SacraMBAnto.

Taxes. Up. Thirty days notice.
Like fee changes on eBay, tax rises are good for you and they’re good for California. When Taxes are raised, it means a more vibrant state for everyone. New tax announcements will be made on town noticeboards in the dead of night. Interminable, impenetrable prose will be favoured. Meg also promises more nickel and diming.

Introducing the PowerCitizen Scheme
Californian citizens who pay the highest taxes will be invited to join the PowerCitizens scheme. PowerCitizens are entitled to wear a badge showing their PowerCitizen status and- erm- that’s it. Diamond PowerCitizens paying more than $2 million a year will have the opportunity to negotiate lower taxes. In a spirit of openness and transparency, the state government will pretend it doesn’t happen.

Death Penalty?
We believe people are basically good ’til cancelled.

Contact Governor Whitman
All communication with Governor Whitman will be conducted via email and outsourced to a dedicated team in Salt Lake City, Utah. For your convenience, automated replies with absolutely no reference to your original query will be used.