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In praise of Seth Godin

Commonsense marketing advice that isn’t the usual dry didactic crap. Taking everyday examples to tackle everyday problems in a personal and often wry manner. Encouraging readers to look at problems anew by challenging orthodoxies and warning against relying on old assumptions. It can only be marketing, business and general guru Seth Godin. Two of his …

Small Business 2.0: Social Marketing Links

Further to my post about Small Business 2.0 and my talk, I thought some of these links might be useful ‘Further Reading’. New York Times: Blogging for small businesses How you can use Stumbleupon – elance How Digg can help you market your business – elance.com Techcrunch: 9 ways to build your social network MyCustomer.com: …

Small Business 2.0: Social Marketing

I presented at Small Business 2.0 on my chosen specialist subject of ‘Getting closer to your customers’. It was all about using Web 2.0 services, social networking and online communities to talk with existing and potential customers. The audio should hopefully be available soon. Here’s a precis and a list of the services I mentioned: …

Small Business 2.0: eBay

Small Business 2.0 on Saturday was well attended by eBay sellers and sessions focusing on ecommerce (such as James Scott from Channel Advisor and Matthew Henderson from Amazon ) drew big crowds. Regarding eBay, two things stand out for me: 1) 1 in 5 visits to Post Offices are eBay-related. This reminded me of my …

Small Business 2.0: SEO

SEO (Search Engine Optimisation) was definitely one of the most compelling topics for attendees at Small Business 2.0 last Saturday. Will Wynne of online purveyors of fine blooms and stems, ArenaFlowers.com, kicked off the day by explaining the basics. But for my money his comment that all the SEO in the world is time, money …

Small Business 2.0: a few thoughts.

Wow. I’ve had a busy few days pulling together the last few bits and bobs for Small Business 2.0 which was held yesterday in London. I had really great (if knackering) day chairing one of the streams, meeting loads of people who run small businesses, exhibitors and old friends. About 400 hundred small business folks …

Introducing Small Business 2.0

Ever since working at eBay, and then BT Tradespace, I’ve been passionate about what the web can do for small business. And with the credit crunch and a recession predicted to be just around the corner, my enthusiasm has only increased. Ecommerce is forecast to grow every year until 2012. The importance of search marketing, …

From ChannelAdvisor Catalyst: UK eCommerce Landscape

ChannelAdvisor’s Catalyst event in London this week was a great opportunity to examine the trends and developments in ecommerce in Britain and abroad. Lots of exciting presentations and people were present. And I have a (papery) notebook full of scribbles to blog in the next week or so. Keep ’em peeled. David J Smith of …

Dropshipping for eBay Sellers

Recently I’ve received several emails from readers of my book Make Serious Money on eBay UK. It’s always nice to hear from readers and it gives me a good idea of what I might need to improve in future editions. One thing I don’t really cover is how eBay sellers can make the best of …

eBay and PayPal Safety Resources

eBay and PayPal have published some new resources to reinforce their safety initiatives. Check out PayPal’s rather good phishing quiz here. You can see and hear from eBay UK’s Head of Trust and Safety in a video in the Safety Centre. The only way you can minimise the risks of trading online is to make …

eBay University’s in London on Saturday

eBay University‘s in London on Saturday. I’ll be there and it would be lovely to see you too. :O) If you want to learn about using eBay as a new seller or if you’re already selling and want to ramp up your sales, it’ll be useful. Find the full programme here and book a place …

Why I Love and Hate The Apprentice

Tonight, another amusing episode of The Apprentice has been required viewing at Chez Wilson. I hate The Apprentice because of what it says about business and the myths it promulgates about what it means to be successful: all Gordon Gecko rather than Meg Whitman, Anita Roddick, Richard Branson etc. Any business that based it’s approach …

Arena Flowers now has a blog!

Arena Flowers, the blooming enterprise that my friend Will presides over, has just started a blog. It’s called flowers… uncut. He’s already put up some engaging posts about the business and I hope he continues to keep us updated: it’s a fun read. Will is candid in his reasoning for starting a blog for the …