Since I left eBay in November 2006 (it feels like a lifetime ago) I’ve probably spent more social time with eBay PowerSellers than I ever did as an employee. In the last few weeks I’ve been chatting with a clutch of sellers: it’s been fun.
What have we been talking about? There was plenty of debate about DSRs. We chewed the fat about fee changes. Much was said about the leadership changes and the management shuffle. And looking at all of the stodgy change that eBay has served up already in 2008 we were all agreed: the communication has lacked finesse and compassion.
But that aside, the most interesting comments that remain in my head relate to traffic sources. And I know how dull that sounds.
Recently, though, I’ve heard savvy sellers say much the same: they’re interested and excited by the amount of traffic they’re getting from Google. These are sellers who otherwise fret over the effect DSRs are having and spend good money on listing enhancements. But by spending a bit of time with their traffic reports they know that people who come to buy aren’t just coming from eBay.
The anecdotal evidence I’ve been recording suggests that the average eBay PowerSeller is receiving between 10% and 30% of the viewers to their listings and Shop directly from Google. And those expending a bit of effort are getting more than that. There is a hectare of blogprint that could be dedicated to understanding this but the first, and most important question remains:
Do you know what’s coming your way from Google?
If you don’t, and you’re a serious eBay seller, you should find out (it’s a moment’s work in your Traffic Report). If you do, and you’re willing to share, I’d love to know more (either publicly or privately). But so far it seems to me that a little bit of the gilt may be coming off the eBay gingerbread. Is Google the ‘eBay killer’ after all? Being the source of so much traffic to ebay sellers, puts it in a very powerful position.