SEO in a nutshell

This post by Randfish on the SEOMoz blog really caught my eye. probably because I’ve been doing a fair bit of SEO tinkering for a few different projects of late.

I’ve needed some clarifications on what’s important and not and fortunately there are people out there who can help. Indeed, I wonder if there is a more discussed topic out there than SEO. And that’s why the SEOMoz post caught my eye. It provides a user centric, easy-to-understand breakdown of the basics of SEO that it’s useful to be reminded of:

1. Make pages accessible
2. Target with keywords that searchers employ
3. Build content that users will find useful and valuable
4. Earn editorial links from good sources

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