Greetings from Chicago.
(The bravado and sheer cheek of this 'marketing' staggers me... and inspires not a little admiration.)
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Ha.
Like it.
Bit like if in that episode of the Simpons with the 3 eyed fish they’d said “our pollution and contamination of the lake have created all new species of fish for your pleasure!”.
Still, it’s a pretty neat way of trying to reposition something negative as positive..
Will, Mr Burns did say that Blinky the 3-eyed fish was the next step in evolution, rather than the result of nuclear contamination. Excellent…