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Small Business 2.0: Social Marketing

I presented at Small Business 2.0 on my chosen specialist subject of ‘Getting closer to your customers’. It was all about using Web 2.0 services, social networking and online communities to talk with existing and potential customers. The audio should hopefully be available soon. Here’s a precis and a list of the services I mentioned: …

Small Business 2.0: SEO

SEO (Search Engine Optimisation) was definitely one of the most compelling topics for attendees at Small Business 2.0 last Saturday. Will Wynne of online purveyors of fine blooms and stems, ArenaFlowers.com, kicked off the day by explaining the basics. But for my money his comment that all the SEO in the world is time, money …