Arena Flowers now has a blog!

Arena Flowers, the blooming enterprise that my friend Will presides over, has just started a blog. It’s called flowers… uncut.

He’s already put up some engaging posts about the business and I hope he continues to keep us updated: it’s a fun read. Will is candid in his reasoning for starting a blog for the business: “Aside from being an opportunity for us to communicate more clearly with our customers, this blog is also just a bit of fun!” Sounds good to me.