Firstly, I must declare my interest: I work for vzaar.com, a company that offers a video service for eBay sellers. The reason why? I reckon that video is the next big thing coming eBay’s way.
Videos are becoming ubiquitous online and the unstoppable rise of YouTube shows how at ease most net users are with moving pictures. But it seems like eBay and eBay sellers have been slow to adopt video with eBay UK only implementing a video policy on the site last September.
Videos are an efficient way of communicating and an effective way of selling. Not only can a moving image communicate more than even a dozen pics, but you can also talk directly to viewers. It’s a very easy way to differentiate yourself from the competition.
Tricky and Time-consuming?
Not necessarily. Most digi cameras, and even your mobile phone, can shoot a video. People don’t necessarily expect Spielberg-esque films. Online video can be a bit rough round the edges so the filming and upload need not take any longer than a clutch of images.
eBay Video Ideas
There are lots of different ways you could use a video to sell on eBay and there’s huge scope to be creative and produce material that suits your business.
Item Videos
The most obvious use of video is to film and describe the item you’re selling. Just like with a picture, you need to give buyers a fair impression of the item. Don’t forget to talk. Connect with your buyers and tell them about what you’re selling.
Merchandising Videos
If you’re selling a number of complementary items or have regular lines that go well together how about creating a merchandising video? Say, if you’re selling cameras, tripods and other photographic goods, make a video that tells buyers about the other goods you sell. The benefit of this is that you can make a video that can be inserted into multiple listings and used multiple times, thus saving time.
About your Business
A video about you and your business can be a really good way of inspiring confidence and reassuring buyers. How about creating a video that features you talking about your business and what you sell? As with all videos online, brevity wins prizes. Even just a minute of footage can be beneficial.
For help and more information about vzaar, click here.
Tomorrow: eBay Shops